Three daily newsletters
Refacto
Ad tech, AI and AI agents, five days a week. Machine-read source material, editorial judgement about what matters, and predictions scored in public on a permanent scoreboard.
The (Digital) Ad Lab
Applied data science and AI
I'm Dr. Ken Rona — a data scientist and AI executive with twenty years across digital media and the programmatic supply chain. The Ad Lab is where I build and publish my own work: systems that run in production, and the analysis that comes out of them.
Current projects
All projects →Research tool
Refacto Stocks
Public companies assessed by a council of investor lenses — value, growth, technical, AI disruption and more — arguing over the same company and reconciled into one scorecard.
Analysis terminal
PolyTerm
A terminal for prediction markets: pricing, movement and the case for and against a position, in one place instead of a dozen tabs.
Studio monitors
CJ
A four-way active monitor system designed with an AI, from acoustic first principles to CNC-ready fabrication files. Design frozen and verified; fabrication quotes in progress.
Consulting
Past engagements →The Ad Lab began as a consulting practice for the programmatic industry: data science and AI strategy, trading and supply path analysis, model remediation, diligence on a target's data science capability, and fractional Chief Data Scientist work.
I'm not taking on engagements at the moment. Past engagements are listed on the consulting page if it's useful to you.