The (Digital) Ad Lab

We take the mystery out of creating capabilities based on Data Science and AI

With broad experience in data science and analytics across the entire programmatic supply chain, we serve clients with a variety of engagements.

Typical engagements include:

• Develop Data Science/AI Product Strategy, Architecture and Roadmap Development - What are you working on and in what order?  Create detailed technical strategy, architectural approach, and delivery roadmap.

• Conduct Programmatic Trading Analysis - Are you buying or selling the right inventory at the right price for your goals?  How much are fraud and MFA sites affecting your performance? How much carbon are we emitting?  Provide detailed analysis on past campaigns.

• Create Programmatic Strategy - Are you using the best supply paths for a given piece of inventory and are you paying the right price? Create detailed inventory buying/selling strategy using custom bidding and/or SPO.

• Remediating Model Performance Problems - Why is this model not performing well?  How can we fix it?  Propose and new approaches to existing modeling challenges.  Manage execution of remediation.  

• Hiring Data Science/Data Engineering staff - How do I find qualified candidates for my application?  Create JD and source candidates.

• Due Dilligence for Investing and M&A - What is the state of an potential investment or acqusitions data science capabilities and offering?  Deliver assessment on target's capabilties and architeture.

We also offer fractional Chief Data Scientist/CTO engagements:

• Assess Data Science function's maturity using proprietary (lightweight) assessment model

• Provide project transparency to Leadership and Data Science team through implementation of Scrum or Kanban project management methodologies

• Lead data/analytics/technology business development and partnership discussions

• Day to Day Management of Data Science/Data Engineering/Technical teams

About us:

Ken Rona: The Digital Ad Lab was founded by Ken (he just calls it the "Ad Lab").  Ken has a PhD in Behavioral Economics from Duke University and has been a practicing data scientist before the term was invented.  Ken has spent the last 20 years helping all members of the programmatic supply chain to apply data science to improve business results.  He has founded or been part of the founding team for four startups, most recently Chalice.ai, a company that creates custom bidding algorithms based on clients' business KPIs , FxM, a digital media procurement and financing company, and now, the Ad Lab.

John Lane: John started in digital with early work at Charles Schwab, IBM, and AOL. As the media landscape evolved towards programmatic, he worked at x+1 and Rocket Fuel, helping clients like EA, Intuit, and Riot Games take advantage of the newly emerging capabilities.  At Ad Lab, John's role is simple but essential: listen to clients, understand their needs, and ensure the Data Science team has the clarity to deliver results that matter. 

Interested in joining the AdLab?  Click here and send us a note.